Champion Genesis Modular Homes
Modular Home Nightmare
MODULAR BUILDING EXPERIENCE 

Better Built Modular Homes?

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This entry was posted on 7/18/2008 1:24 PM and is filed under Modular Home Buyer's Guide.

Will Team Building Lead To Better Built Modular Homes?

Seems that Champion Enterprises held training seminars during its leadership conference in January.  CEO William C. Griffiths became convinced that company-wide training was the answer he was looking for.  What he needed was a process to improve execution and promote greater teamwork between management teams at its manufacturing plants.  The purpose was to close the gap between planning and execution.  According to Mr. Griffiths, “Champion’s strategy is sound; however, we noticed a gap between planning and execution.”  A gap?  Anyone who has purchased a Champion Genesis modular home knows it much bigger than a GAP!

Why is it when solutions are so obvious, that people tend to overlook them and try so hard to complicate the issues?  They bring in experts, otherwise known as consultants, to offer remedies.

In Champion Enterprise’s case, the problem is not hard to identify.  They have continually built poor quality modular homes and then market them as the best buy for the dollar. 

Instead of management teambuilding,

  • how about a little training for the workers on the line, 
  • what about improving supervision on the line and  
  • inspections that amount to something other than a rubber stamp.

As has been mentioned here previously, Champion Genesis as well as the rest of Champion is looking for ways to cut costs.  This is aptly demonstrated by what was said and reported by Champion management on July 17, 2008. 

“Our core domestic housing markets is California, Arizona, and Florida continued to lose ground during the quarter putting further pressure on our U.S. results…The average selling price for modular units was $70,800 compared to $75,000 last year and $69,100 last quarter. 

In light of this, we continue to streamline our operations and focus on opportunities to reduce costs wherever possible. Total head count was reduced by a further 25% in the first half of this year after a 21% reduction last year. Process improvement and waste elimination are at the forefront of our cost reduction efforts as we begin to see significant increases in the price of raw materials…

If you go to California, Arizona, and Florida, as we’ve said before, it’s 28% of our capacity and industry shipments are down by 30% this year in the first five months.  We have, as Bill said earlier, taking huge staffing reductions in all of our plants…

As a result, we will continue to balance our resources so that while we continue to contain costs in our weaker, yet strategically important markets, we will invest further in new market segments as we continue to diversify our revenue-base…

As a result of significantly reduced sales levels caused by difficult California housing markets, the retail segment reported a loss of $1.0 million for the quarter compared to segment income of $0.7 million in the second quarter of 2007…

Retail segment second quarter 2008 revenues totaled $9.4 million, down from $21.4 million for the same period last year.”

Champion Enterprises stock closed today, Friday 18, 2008 at $2.93 per share.  Keep in mind that in April it was $14.59 per share.




Champion stated they have cut head count by an additional 25% in the first half of this year following last year’s cut of 21%.  If quality was bad last year, what do you think it will be like now?

Just some things to consider when buying a modular home other than how it looks from the outside.

 

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